Creation of engaging content — improving our cient's relationship with their customers.
MetLife, a multi-billion dollar financial insurance group approached Spider's Web to manage the launch of a number of their subsidiaries' web identities. To date, Spider's Web continues to provide a full range of web services for MetLife and their product groups.
Goal: Develop multiple landing pages with a primary focus on user experience, consumer engagement, and conversion.
Scope: MetLife Bank approached Spider's Web to manage the process of developing various landing pages to support a desposit/savings promotional marketing campaign. The goal was to develop a series of landing pages pages that were meant to educate the consumer, create brand awareness, and ultimately acquire new customers while meeting allowables.